Agga Anne Mette Stage

Selected Work
The Aesthetics of Selling Body Soap

I’m a graphic designer and art director holding a MFA from Konstfack University of Arts, Crafts & Design and a BFA from Beckmans College of Design where I studied visual communication.
    I am currently working freelance at H&M HQ in Stockholm alongside doing other projects.∙

Club Eat It
Graphic Design•2019

Digital ads, posters and logo for queer club Eat It held in Stockholm during Pride. We wanted to create a loud and noisy anti-commercial profile and took inspiration from 1990s club flyers.•

                  In collaboration with Alexander Söder

Selected Work

MA Fashion Graduates 2019 Show
Art Direction, Graphic Design•2019
Lookbook spreads, FASHION FROM TOP LEFT Cecilie Engberg, Amanda Johanne Linde, Hannah Sarkez Möglich and Emil Bang Hoffmann, PHOTOGRAPHY Niklas Adrian Vindelev, HAIR/MAKE Magdalena Haugland and Hannah June, MODELS Amalie Rose, Sofie Tusnelda and Lars Georg Enge Sæterøy

Overall identity for the MA Fashion Graduates 2019 at The Royal Danish Academy of Fine Arts (KADK), held at Museum of Copenhagen the 6th of August, including lookbook, digital and printed invites and poster.
        We worked with a class of sixteen students with each their own expression and design. For the lookbook, we wanted to create a profile allowing each student spread to be visually playful in their own way. We used parts of the photos from the lookbook on the poster for the event to add tactility and individuality.•  

                  In collaboration with Christian Kirch Knudsen, photography by Niklas Adrian Vindelev

Standing lookbook spreads, FASHION BY Eva Valdimarsdóttir, Morten Ishøj

Poster, size A1

We Have Never Been Modern
Graphic Design•2019

In 1957, the Soviet Union put humanity's first artificial satellite, Sputnik 1, into orbit around the Earth. As an effect, a large number of companies began publishing advertisement, which referred to space. Afrang Nordlöf Malekians work is built on these commercial ads.∙

Rave Review
Graphic Design•2019

Digital invitation for Rave Review SS20, a upcycling clothing line, based in Stockholm, founded by Josephine Bergqvist and Livia Schück.•

Recess 10th Anniversary
Graphic Design•Proposal only•2018

Recess is a public gallery and artist workspace. Since 2009, the gallery has produced more than hundred programs and exhibitions many of which deals with critical themes. This is a proposal only and an assignment during Typography Summer School in New York.
  Inspired by the distribution and boldness by which social movements have expressed themselves historically, I created a design for Recess Gallery to use for there 10th Anniversary. Using colours to separate the four themes and high-lighting core words within the text, makes the subjects hard to overlook.•

Texts might have undergone some editing. For full texts, go to Recess Gallery’s website

Beatrice Eli, Showgirl
Graphic Design•2018

For Beatrice Eli’s show at The Royal Dramatic Theatre/Dramaten in Stockholm, we created a profile with inspiration from vintage showgirl cards.⋆

        In collaboration with Alexander Söder

Live album cover and instaflyer for the after party at Nosh & Chow

Rave Review

Graphic Design•2019

Digital invitation for Rave Review AW19 show during Fashion Week in Stockholm.•

Sensory Futures

Sensory Futures–The Work to End All Labor, is an artistic platform and a series of seminars including gatherings, performances and workshops organized by curator Marianna Feher.• 

Beckmans Fashion Collaboration
Art Direction, Graphic Design & Set Design•2015

FASHION FROM TOP LEFT Patrik Guggenberger, Marika Ekblad, Caroline Brendov, Hanna Björklund Olsson, Hanna Poulsson, Johanna Dellenbrandt and Sanna Vogel PHOTOGRAPHY Ninja Hanna

The third year fashion students were invited to create personal collections based on leading brands on the Swedish fashion scene—Carin Wester, Cheap Monday, House of Dagmar, Filippa K, Our Legacy, Whyred and Örjan Andersson—and show their work at Stockholm Fashion Week.•

Fine Art Spring
Graphic Design•2016

Catalogue containing projects of MA and BA graduates from the Fine Art program at Konstfack. Each student had a spread to organise themselves within the framework we created.•

In collaboration with Sigríður Hulda Sigurðardóttir

In Contrast
Art Direction, Graphic Design & Set Design•2014

Overall concept for Beckmans Product Design students at the Stockholm Furniture Fair 2014. Including films, catalogue, website, invitations, music, business cards, art direction of photography and exhibition design. 
    The background for the project has its roots in the eastern philosophy of Yin and Yang, a term used to describe how seemingly opposite or contrary forces are interconnected and interdependent, such as light and dark, life and death, logical and illogical, past and present. Dichotomies and dualities that are in contrast rather than in conflict.•

FROM TOP LEFT Tove Greitz CORPUS CALLOSUM, Minna Magnusson THE DESK, Gabriel Stuart ALMEGA, Camilla Frick Isberg MERIDIAN and Sofie Holt HEY. PHOTOGRAPHY PATRIK THALÉN


The Aesthetics of Selling Body Soap

Body Soap Name Generator

Body Soap Name Generator is made of words from a collection of body soap products sold in Denmark, Norway and Sweden.

Today most body soap advertisement and design operate on the principle of hedonism rather than practicality. It is no longer a necessity but an indulgence. This hedonism is the most dominant trope, but not the only one, when selling body soap hyper commercially today. Consumers are e.g. being sold the idea of “the other” by bringing us to places using soap names such as Asian Inspiration or Eastern Spirit.

    Based on the English words from the front labels of over 200 body soap products collected in supermarkets in Sweden, Denmark and Norway 2016-now, Body Soap Name Generator explores how language, a combination of “glittering generalities” (emotionally appealing words) and value-laden particularity, is used to sell cleanliness on a massive scale.
    In simulating the constant repetition advertisement depends on, this generator creates more than 800,000,000 possible product names—more than a lifetime of body soap names.•

A Short History of Selling Soap
Research•Sound piece•2017

“A Short History of Selling Soap consists of material covering the history of selling soap and how it goes hand in hand with the exposure of middle class values, heterosexuality, whiteness and ideas of civilization. Spoken by a woman frequently hired as a professional voice-over for advertising, it creates critical questions of recognition. Who is able to feel relaxed and at ease by a soft voice uncovering the darkness of European history?”•         Text by Johanna Lewengard



Gothenburg University

Western Colonialism and Imperialism
Part-time History Course 15 Credits
Sweden 2018-2019

Konstfack University

Visual Communication
Master of Fine Arts, 120 Credits  
Sweden 2015-2017

Beckmans College of Design

Visual Communication
Bachelor of Fine Arts, 180 Credits
Sweden 2012-2015

Work Experience


Digital Designer
Stockholm 2017-2018

Selected Clients

Club Eat It

Städelschule, Frankfurt
Rave Review
Dramaten/The Royal Theatre
Beatrice Eli

Red Bull
RFSU Stockholm
Konstfack University



Agga Anne Mette Stage

+ 46 076 417 55 76

Internship and courses 

Typography Summer School

New York, August 2018

Typography Summer School

London, June 2018

Intern at


Norway 2014

Scandinavian School of Design

6 month course
Graphic Design Program
Denmark 2011

Body Soap Name Generator Exhibitions 2017-2018

Tokyo Design/
Art Festival

Kita-Aoyama, Minato-ku, Tokyo
19-29 Oct. 2018

Young Swedish Design (YSD)

Rian, Falkenberg
2 June-26 Aug. 2018


Form/Design Center, Malmö
23 March-13 May 2018


ArkDes, Stockholm
7 Feb-18 March 2018

Norm Form

ArkDes, Stockholm
6 Oct 2017-11 Feb. 2018


Graduation Exhibition
11 May–21 May 2017

Copyright © Agga Anne Mette Stage 2019