Overall identity for the MA Fashion Graduates 2019, The Royal Danish Academy of Fine Arts (KADK) show, held at Museum of Copenhagen the 6th of August, including lookbook, digital and printed invites and poster.•

The third year fashion students were invited to create personal collections based on leading brands on the Swedish fashion scene—Carin Wester, Cheap Monday, House of Dagmar, Filippa K, Our Legacy, Whyred and Örjan Andersson—and show their work at Stockholm Fashion Week.•

Recess is a public gallery and artist workspace. Since 2009, the gallery has produced more than hundred programs and exhibitions many of which deals with critical themes. This is a proposal and an assignment during Typography Summer School in New York.•

For Beatrice Eli’s show at The Royal Dramatic Theatre in Stockholm, we created a profile with inspiration from vintage showgirl cards.⋆

Logo for Sensory Futures–The Work to End All Labor, is an artistic platform and a series of seminars including gatherings, performances and workshops organized by curator Marianna Feher.• 

Bodysoapnamegenerator.com is made of words from a collection of body soap products sold in Denmark, Norway and Sweden.

Today most body soap advertisement and design operate on the principle of hedonism rather than practicality. It is no longer a necessity but an indulgence. This hedonism is the most dominant trope, but not the only one, when selling body soap hyper commercially today. Consumers are e.g. being sold the idea of “the other” by bringing us to places using soap names such as Asian Inspiration or Eastern Spirit.

    Based on English words from the front labels of over 200 body soap products collected in supermarkets in Sweden, Denmark and Norway 2016-now, Bodysoapnamegenerator.com explores how language, a combination of “glittering generalities” (emotionally appealing words) and value-laden particularity, is used to sell cleanliness on a massive scale.
    In simulating the constant repetition advertisement depends on, this generator creates more than 800,000,000 possible product names—more than a lifetime of body soap names.•

“A Short History of Selling Soap consists of material covering the history of selling soap and how it goes hand in hand with the exposure of middle class values, heterosexuality, whiteness and ideas of civilization. Spoken by a woman frequently hired as a professional voice-over for advertising, it creates critical questions of recognition. Who is able to feel relaxed and at ease by a soft voice uncovering the darkness of European history?”•         ^{Text by Johanna Lewengard}

Gothenburg University

Konstfack University

Beckmans College of Design

Weekday/H&M

KADK
Club Eat It
H&M
Städelschule, Frankfurt
Rave Review
The Royal Theatre/Dramaten
Beatrice Eli
Weekday/H&M
Red Bull
Stureplansgruppen
RFSU Stockholm
Konstfack University
Bang

Ottar

Typography Summer School

Typography Summer School

HeyDays

Scandinavian School of Design

Tokyo Design/
Art Festival

Young Swedish Design (YSD)

YSD

YSD

Norm Form

Konstfack