Agga Anne Mette Stage
annemettestage@gmail.com

Selected Work
Body Soap Name Generator
About
Instagram

I’m a graphic designer and art director holding a MFA from Konstfack University of Arts, Crafts & Design and a BFA from Beckmans College of Design where I studied Visual Communication.
I am currently freelancing for H&M in Stockholm. This summer, I attended Typography Summer School in both London and New York. My project Body Soap Name Generator won Young Swedish Design 2018 and was recently exhibited at Designart Festival 2018 in Tokyo.∙

^{Graphic Design•2019}

Digital invitation (first) and instagram flyer (second) for Rave Review AW19 Fashion Week in Stockholm 2019. Rave Review is an upcycling clothing line, based in Stockholm, founded in 2017 by Josephine Bergqvist and Livia Schück.∙

Selected Work

Effects of Floodings and the Rising Sea Level

^{Illustration•2019}

Recess 10th Anniversary
^{Graphic Design•Proposal Only•2018}

Recess is a public gallery and artist workspace. Since 2009, the gallery has produced more than hundred programs and exhibitions many of which deals with critical themes. This is a proposal only and an assignment during Typography Summer School in New York.
Inspired by the distribution and boldness by which social movements have expressed themselves historically, I created a design for Recess Gallery to use for there 10th Anniversary. Using colours to separate the four themes and high-lighting core words within the text, makes the subjects hard to overlook.∙

Texts might have undergone some editing. For full texts, go to Recess Gallery’s website.

Beatrice Eli, Showgirl
^{Graphic Design•2018}

For the show at Dramaten in Stockholm, we created a graphic profile with inspiration from vintage showgirl cards.⋆

Art Direction and Production; Minda Jalling, Photo; Frida Vega, Hair/Make; Yenifer R. Sanchez, Styling; Ellen X, Styling Assistent; Amel Abdulazez
In collaboration with Alexander Söder

^{Instaflyer, after party at Dramaten}

Sensory Futures
^Logo•2018

Sensory Futures–The Work to End All Labor, is an artistic platform and a series of seminars including gatherings, performances and workshops organized by curator Marianna Feher.∙

Beckmans Fashion Collaboration

^{Art Direction, Graphic Design & Set Design•2015}

FASHION FROM TOP LEFT Patrik Guggenberger, Marika Ekblad, Caroline Brendov, Hanna Björklund Olsson, Hanna Poulsson, Johanna Dellenbrandt and Sanna Vogel. PHOTOGRAPHY BY Ninja Hanna

The third year fashion students were invited to create personal collections based on leading brands on the Swedish fashion scene—Carin Wester, Cheap Monday, House of Dagmar, Filippa K, Our Legacy, Whyred and Örjan Andersson—and show their work at Stockholm Fashion Week.∙

In collaboration with William Hesseldahl, Tobias Ohlström, Johanna Burai and Linus Bronge

Fine Art Spring

^{Graphic Design•2016}

Catalogue containing projects of MA and BA graduates from the Fine Art program at Konstfack. Each student had a spread to organise themselves within the framework we created.∙

In collaboration with Sigríður Hulda Sigurðardóttir

In Contrast
^{Art Direction, Graphic Design & Set Design•2014}

Overall concept for Beckmans Product Design students at the Stockholm Furniture Fair 2014. Including films, catalogue, website, invitations, music, business cards, art direction of photography and exhibition design.
The background for the project has its roots in the eastern philosophy of Yin and Yang, a term used to describe how seemingly opposite or contrary forces are interconnected and interdependent, such as light and dark, life and death, logical and illogical, past and present. Dichotomies and dualities that are in contrast rather than in conflict.∙

^{In collaboration with Johanna Burai, Tobias Ohlström, Stephanie Abdallah and Oskar Pernefeldt}

From top left; Tove Greitz CORPUS CALLOSUM, Minna Magnusson THE DESK, Gabriel Stuart ALMEGA, Camilla Frick Isberg MERIDIAN and Sofie Holt HEY. Photography by PATRIK THALÉN∙

Body Soap Name Generator

Research•Ongoing

Body Soap Name Generator is made of words from my collection of body soap products sold in Denmark, Norway and Sweden.

Today most body soap advertisement and design operate on the principle of hedonism rather than practicality. It is no longer a necessity but an indulgence. This hedonism is the most dominant trope, but not the only one, when selling body soap hyper commercially today. Consumers are e.g. being sold the idea of “the other” by bringing us to places using soap names such as Asian Inspiration or Eastern Spirit.

Based on the English words from the front labels of over 200 body soap products collected in supermarkets in Sweden, Denmark and Norway 2016-now, Body Soap Name Generator explores how language, a combination of “glittering generalities” (emotionally appealing words) and value-laden particularity, is used to sell cleanliness on a massive scale.
In simulating the constant repetition advertisement depends on, this generator creates more than 800,000,000 possible product names—more than a lifetime of body soap names.∙

EXHIBITIONS
Swedish Design Moves Tokyo
RIAN Falkenberg 2018
YSD at ArkDes 2018
Form/Design Center in Malmö
NormForm at Arkdes 2018
Konstfack 2017

MORE INFO
YSD Award 2018
Vasakronan 2017
Collection of images 2016-Now
A Short History of Selling Soap

A Short History of Selling Soap
^{Research•Sound piece}

“A Short History of Selling Soap consists of material covering the history of selling soap and how it goes hand in hand with the exposure of middle class values, heterosexuality, whiteness and ideas of civilization. Spoken by a woman frequently hired as a professional voice-over for advertising, it creates critical questions of recognition. Who is able to feel relaxed and at ease by a soft voice uncovering the darkness of European history?” Text by Johanna Lewengard∙

Music by www.meditationrelaxclub.com
Courtesy of Equilibrium Srl/Tobacco Music edition

About

Education

Gothenburg University

Western Colonialism and Imperialism
Part-time Course 15.0hp
Sweden 2018-2019

Konstfack University

Master of Fine Arts
Visual Communication
Sweden 2015-2017

Beckmans College of Design

Bachelor of Fine Arts
Visual Communication
Sweden 2012-2015

Work Experience

Weekday/H&M

Digital Designer
Stockholm 2017-2018

Selected Clients

H&M
Rave Review
Dramaten/
The Royal Theatre
Beatrice Eli
Weekday/H&M
Red Bull
Stureplans-
gruppen
RFSU Stockholm
Konstfack University
Bang
Ottar

Contact

Agga Anne Mette Stage
annemettestage@gmail.com
+ 46 076 417 55 76

Internship and courses

Typography Summer School

New York, August 2018

Typography Summer School

London, June 2018

Intern at

HeyDays

Norway 2014

Scandinavian School of Design

6 month course
Graphic Design Program
Denmark 2011

Body Soap Name Generator Exhibitions 2017-2018

Tokyo Design/Art Festival

Kita-Aoyama, Minato-ku, Tokyo
19-29 Oct. 2018

YSD

Rian, Falkenberg
2 June-26 Aug. 2018

YSD

Form/Design Center, Malmö
23 March-13 May 2018

YSD

ArkDes, Stockholm
7 Feb-18 March 2018

Norm Form

ArkDes, Stockholm
6 Oct 2017-11 Feb. 2018

Konstfack

Graduation Exhibition
11 May–21 May 2017

Copyright © Agga Anne Mette Stage 2019