Beckmans Fashion Collaboration 2015
Identity, Fashion show & Exhibition

The third year fashion students at Beckmans College of Design were invited to create personal collections based on leading brands on the Swedish fashion scene — Carin Wester, Cheap Monday, House of Dagmar, Filippa K, Our Legacy, Whyred and Örjan Andersson — and show their work at Stockholm Fashion Week.

Beckmans fashion shows are usually appreciated for their unconventional, artistic and bold expression. To give the fashion show a unique profile, putting Beckmans College of Design in contrast to the other retail oriented fashion shows at Stockholm Fashion Week, we chose this quality as the conceptual framework for the design.

The fashion students were asked to define their collections in a sentence starting with "This is not...". These sentences were then printed on cloth banners and hung on either side of the catwalk to create an ambiance during the seating and after the show.

In collaboration with Tobias Ohlström, Johanna Burai, Maximillian George & William Hesseldahl

Photography by Ninja Hanna

Exhibiton at A Place in Stockholm

Folder printed on 250 gsm Gallery Art Matte
Pamphlet printed on 150 gsm Skandia Natural White

Digital offset hybrid printing by Vitt Grafiska

From the show at Berns in Stockholm

Two of the ten banners used as decoration at the show at Berns