RESEARCH, VISUAL COMMUNICATION is made of words from a collection of body soap products sold in Scandinavia and the UK–a market dominated by American, German and Dutch brands.

Today most body soap advertisement and design operate on the principle of hedonism rather than practicality. It is no longer a necessity but an indulgence. This hedonism is the most dominant trope, but not the only one, when selling body soap today.
    Based on English words from the front labels of over 300 body soap products collected in supermarkets in Sweden, Denmark and Norway 2016-now, explores how language, a combination of “glittering generalities” (emotionally appealing words) and value-laden particularity, is used to sell cleanliness on a massive scale.
    In simulating the constant repetition advertisement depends on, this generator creates more than 900,000,000 possible product names.︎