H&M, Divided

2022

ART DIRECTION
Y2K-inspired campaign for H&M Divided.︎

PHOTOGRAPHER Rasmus Weng karlsen STILL LIFE PHOTOGRAPHER Martin Vallin CREATIVE LEAD Axel Isberg DOP Oliver Bampfylde STYLING Maria Barsoum SET DESIGN Andreas Frienholt MAKE Anya Detobon HAIR Karolina Liedberg CASTING Tereza Ortiz ART BUY Stella Breiman RETOUCH Werksette PRODUCTION MANAGER Sofie Otto FASHION COORDINATER Sofia Ramos Ström PRODUCERS Tova Hasselblad & Clara Boberg