H&M, Looop, Let’s Remake
2020-2022






IN-HOUSE ART DIRECTION, GRAPHIC DESIGN, FINAL ART
    Looop is the world’s first in-store recycling system. In eight steps, Looop shreds an old garment and knits a new one from old fibres. SZA, Andreea Diaconu, Jane Goodall and Vic Barrett joined the campaign as co-creators and had a garment remade by Looop.︎


SELECTED PRESS Vogue, Designboom, Hypebeast