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H&M, Looop, Let’s Remake
2020-2022


IN-HOUSE ART DIRECTION, GRAPHIC DESIGN, FINAL ART
    Looop is the world’s first in-store recycling system. In eight steps, Looop shreds an old garment and knits a new one from old fibres. SZA (singer and activist), Andreea Diaconu (model and activist), Jane Goodall (English ethologist and anthropologist) and Vic Barrett (activist) joined the campaign as co-creators and had a garment remade by Looop.︎
SELECTED PRESS Vogue, Designboom, Hypebeast