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WEIRD SENSATION FEELS GOOD
2022

AT THE DESIGN MUSEUM, LONDON
DESIGNMUSEUM.ORG
ARKDES.SE

WITH ALEXANDER SÖDER
CURATED BY JAMES TAYLOR FOSTER
ASSISTING CURATOR ESME HAWES
ARCHITECTURE BY ĒTER
GRAPHIC DESIGN ASSISTENT EMIL ENGEL







Installation at The Design Museum London








Studio sign at The Design Museum, London












GRAPHIC DESIGN, ART DIRECTION    
        ASMR injects the Internet with softness, kindness and empathy. As a form of digital intimacy, it offers comfort on demand, standing against the feeling of isolation that constant connectivity can deceptively breed. Anecdotally, ASMR is being used as a form of self-medication against the effects of loneliness, insomnia, stress, and anxiety. This is a cue to its success, and to its transcendental appeal.   

WEIRD SENSATION FEELS GOOD is the first museum exhibition dedicated to this feeling and the emerging field of creativity that has grown up around it. As little as a decade ago, ASMR was largely dismissed as a figment of the imagination.

Today the term represents one of the largest movements on the Internet, and it has become impossible to ignore. As academic institutions around the world seek to make sense of the phenomenon, creatives—known as “ASMRtists”—are building on a cultural movement that transcends language and culture in favour of bodily ‘feels’.︎







Rendering of the space by ĒTER